Course Duration: 1 year
Courses start: January
Tuition Fee: € 14,500.00
Location: Milan, Italy

The packaging of goods can be considered a unique industrial product in some respects: it has several functions (to contain, to protect, to inform, to have products recognized…), so that its technical characteristics have to be designed on purpose for every single kind of contents.

Packaging is a design object that has to fulfill also the advertisement needs of the product and its brand, therefore playing a strategic role in the product’s life. Starting from the second half of the XX century the attention for packaging design has rapidly grown and the "packaging product" has been more and more studied by sociologists, artists and economists.

Also the Corporations that are responsible for the protection of the environment pay attention to Industrial Packaging, because of the high percentage of packaging that gets to the dumping areas of the industrialized societies.

To face the design of such a complex product the Istituto Europeo di Design created in 2004 an RSP (Research Study Program) Master in Packaging Design, in order to offer Architects, Graphic Designers and Industrial Designers a specialization course.

This course aims to mould professionals that, at the end of the course, will be able to easily develop any kind of project in packaging design, and relate themselves to the different structures and figures of the producing chain of the "packaging product" (companies, material suppliers, distributors…).

The course contemplates:
the design of packaging using different materials;
The acquisition of an historical-critical knowledge of packaging;
The examination of the role of packaging in the contemporary business communication;
the acquisition of a technical knowledge of different materials (plastic, glass, metal, paper) and their productive processes;
the study of regulations concerning packaging;

Number of Student enrolments may not exceed 20 students

A Toshiba laptop will be given to Master students without additional expenses. The laptop has every software that will be used during the course to develop the project. At the end of the Master the computer will be exclusive property of the student.

• Graduates from similar fields, those with diplomas from university-level schools, OR professionals with at least two years experience in the sector will be eligible for enrolment upon this Master course.
• Upon application the candidate must present his/her curriculum vitae (CV) and design portfolio.
• Selection will be based on these criteria and only after the careful assessment by the school board or course co-ordinator.
• A one-to-one or telephone interview will also be held in English.

Institutions

• Istituto Europeo di Design (IED)