Course Duration: 1 year
Courses start: September (deadline for application:1st June)
Tuition Fee: € 10,500 ( including readers and compulsory books and social programme)
Location: Leeuwarden, Netherlands
The Master’s Degree programme in International Retail Management is designed to equip you with the necessary professional, academic, and personal competencies for managing retail organisations. An analytical and critical attitude towards retail management aspects is developed.
People who want to increase their conceptual abilities and practical
decisiveness having the ambition to strive for higher Retail Management
Specific modules of MAIRM
Concepts of (International) Retailing
This module is intended as an introduction to the retail sector and to the most important concepts and models elaborated to explain the nature and developments of both specific retail companies and the retail industry as a whole. The aim of this module is to bring you to a point where you are able to apply these concepts to the contemporary context of the retail industry
Analysis and Growth in Retailing
This unit is split in two separate, but connected, modules. The idea behind this unit is that without a good analysis of the environmental challenges, no strategy however good, can be successful. The aim ofthe first module:
Analysing Retail Trends is twofold. On the one hand, this module aims to confront you with models for analysing the environment and to train your skills in applying these models to a given situation. On the other hand, the module tries to show the link between these models and retail development models, which attempt to describe and forecast patterns of change in the retail industry. The second module, Strategies for Growth in Retailing, also has two
aims. The first aim is to confront you with growth strategy models and to train your skills to apply these models to a given situation. The second aim is to show the link between these models and market forces on the one hand and the company’s own competitive position on the other hand.
Playing the Retail Field
In this unit, the focus is on two of the most critical elements of a successful (international) expansion: marketing and finance. In the module Retail Marketing the focus will be on consumer buying behaviour, culture and the changes in the retail mix that are necessary to cope with cultural differences. In the module Financial Accounting, our aim is not to turn you into an accountant or a business controller, but to enhance your ability to discuss some financial topics at the same level.
As a graduate from the MA in International Retail Management programme, based on theoretical knowledge, you will be able to:
- develop future vision and make choices based on customer needs and ever changing environmental circumstances;
- apply appropriate qualitative and quantitative research methods to collect meaningful information to support the decision making process.
- Bachelor’s Degree, preferably in Economics, Business Studies, or Retail Management;
Students with non-economic or non-related Bachelor’s degree are evaluated on a per case basis;
- Work experience in related fields is not required but is recommended;
- TOEFL score of 550 (paper-based). 213 (computer-based) or IELTS score of 6.0