Course Duration: 4 years
Courses start: September
Tuition Fee: € 3.500br>
Location: Leeuwarden, Netherlands
International tourism has become an important export industry and there is a
growing need for professionals in this field. The Tourism Management programme
is ulected at sustainable tourism development with a concern for the community.
The programme trains students for management, policy making and consultancy
positions in the international tourism industry.
Programmer Subjects and Activities
Year 1 - Foundation Phase
During the first year you find out more about the leisure market including
the tourist sector. You look at trends, the market and the features of tourism.
You study tourism companies by investigating the quality of their services. You
will be taught the specific aspects of rural and urban tourism. To field-test
the theory you will visit a European city and/or a rural tourist area.
Year 2 and 3 - Main Phase
In the second year you will study the tourism sector from a policy-making
point of view and develop tactical skills and knowledge. Culture is accepted
worldwide as a setting for tourism. Products and services of all sorts arise
from it. You learn how to combine unique surroundings with a good
infrastructure. Responsible behaviour with regard to environment and culture
play an important role in your strategy. Other subjects this year include
marketing, product development, financial management, planning and strategy.
Fieldwork at a destination on the Mediterranean is part of the programme.
The third year focuses on strategic actions. You learn how to market a
tourist product or organisation and you will see which marketing tools you can
use. In the Human Resource Management module you learn how to recruit and keep
employees and how they are motivated.You field-test all the theory acquired
during the course in a management game. In a simulated market you compete in
groups with several companies. An optional semester provides you with specific
knowledge in economic, (art) history, social, political, cultural, religious,
geographical, technical and/or agricultural fields associated with sustainable
development. Fieldwork in a non-European country can be part of this semester
depending on your minor. An international exchange with a university abroad is
also an opportunity.
Year 4 - Graduation Phase
You go on a traineeship of 30 weeks and write your final paper. The fourth
year provides you with important practical knowledge based on professionalism
and can lead ulectly into an international career.
The minor is the part of the programme where you can gain more indepth
knowledge. Tourism Management offers three specific minors:
- Community Tourism
- Heritage Touurisin
- Adventure Tourism
It is also possible to choose minors from other CHN Bachelor programmes.
Career options in Tourism
As a tourism manager you can work for several types of businesses and
- Tour Operators;
- Travel Agencies;
- Transport Companies;
- Tourism Information Centres;
- Research, Training and Consultancy Companies;
- Government Bodies.
- High School Diploma from an accredited institution or secondary education; Associate Degrees, Diplomas, or BA in economics and non-economics fields.
- TOEFL score 550 or IELTS 6.0
- Submit typewritten Motivation Essay (300-400 words) answering 5 given questions
- Submit Curriculum Vitae (CV) or Resume containing clear overview of education and work experience